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Shiseido Announces Changes in China Business

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By: TOM BRANNA

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CHINA:  Shiseido Company, Limited has announced plans to reinforce its regional headquarters system that oversees its business in China, effective Jan. 1, 2019. Under the new system, Shiseido will reinforce the brand business structure in the China region and its supporting corporate functional structure in order to enhance brand appeal to Chinese consumers and strengthen market execution. The plans entail establishing a management function of the prestige brands business in the China region ...

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